Social Media Brand Strategies
Nutter Butter on Social Media The sweet treat, Nutter Butter, that many of us know and love, has an interesting social media presence. As I was scrolling on TikTok recently, someone shared a post asking if anyone had recently visited the social media pages of Nutter Butter. This drew me to understand what I was missing. Naturally, I immediately went to their TikTok account and was slightly disturbed yet entertained by what I saw. Bright colors, loud sounds, and strange graphics filled the feed of the delicious cookie treat. Other creators on social media sharing the content of Nutter Butter, one link on their account, and the graphics they are choosing are all marketing tactics to get traction in their business. When users on TikTok share posts mentioning things like "Has anyone recently looked at Nutter Butter on social media?" it spikes the interest of the viewer to visit Nutter Butter's social media accounts. This activity on their account raises the...